Reign Of Blood Privacy Policy
General Statement
Reign Of Blood is not in the business of monetising your personal data. We do not sell, rent, or share your personal information to third parties for their marketing purposes. We operate on a data minimisation principle, collecting only the personal data that is strictly necessary to provide and maintain the Service. The limited data we do collect serves specific, legitimate purposes as detailed in this policy. Your continued use of the Service constitutes ongoing acceptance of our data processing practices as described herein.
Data We Collect and How We Use It
We collect and process personal data that you provide to us, or that is generated through your use of the Service, in order to create and maintain your account and deliver the functionality you request. We retain this data for as long as your account remains active, as it is necessary to provide you with continuous access to the Service. The categories of personal data we collect and the purposes for which we use them are as follows:
| Email Address | Source: Provided by you directly or via login service (Facebook, Google). Purpose: To create and uniquely identify your Reign Of Blood account, verify your identity to prevent spam accounts, and send essential service communications including welcome messages and account recovery emails. |
| Sex | Source: Provided by you directly or via login service (Facebook, Google). Purpose: To set your initial game character's sex (you may change or hide this at any time within the game). |
| Social/Login Data | Source: Provided by you when you choose to authenticate via Facebook or Google. Data Collected: Email address, social media platform ID, first name, and sex. Purpose: Email address: To create your account. Platform ID: To authenticate you on subsequent logins. First name: To set your default vampire character name. Sex: To set your initial game character sex. Important: Whilst Facebook and Google may display a longer list of permissions during the login process, we only access and store the data specified above. |
| Phone Number | Source: Provided by you (optional). Purpose: Account recovery only. We do not use your phone number for marketing purposes. |
| IP Address | Source: Automatically collected when you access the Service. Purpose: Security monitoring and anti-cheat measures. Approximate geographical location determination for VAT and Sales Tax compliance (legal requirement under UK/EU law). |
| Billing Address | Source: Provided by you via our payment service providers. Purpose: To determine the applicable VAT or Sales Tax rate and comply with UK and EU tax legislation and payment verification. |
| System Information | Source: Automatically collected when you access the Service. Data Collected: Operating system, browser type and version, device information, pages visited, and interaction patterns Purpose: To deliver the appropriate version of the game for your device. To monitor website performance and compatibility. To understand how users interact with our Service (in aggregated, anonymised form). To ensure the Service remains compatible with commonly used devices and browsers. |
Payments
We offer in-game virtual items and services which may be purchased through several payment methods. All payment transactions are processed by third-party payment providers acting as independent data controllers or, where applicable, as data processors on our behalf. We do not collect, store, or have access to your full payment card details, bank account numbers, or other sensitive financial information. These details are handled exclusively by our payment providers in accordance with their own security standards, including Payment Card Industry Data Security Standard (PCI DSS) compliance where applicable.
What we may receive from payment providers is partial payment identifiers (e.g. the last four digits of a card number, or a PayPal email address), and your billing country or address (where required for VAT compliance). Processing of this data is necessary to fulfil your purchase and provide the virtual items or services you have ordered. Each payment provider operates under its own privacy policy and terms. You will have the opportunity to review the applicable provider's privacy policy before completing any transaction. We encourage you to read these policies to understand how your payment data is handled.
Protecting Your Data
We are committed to protecting your personal data and take the security of your information seriously. We implement appropriate technical and organisational measures to safeguard your data against unauthorised access, accidental loss, destruction, or damage. Technical measures we employ include encryption in transit. Our entire website uses SSL/TLS encryption, ensuring that all data transmitted between your device and our servers is encrypted. Password security: We never store your password in plain text. All passwords are stored using industry-standard salted hashing algorithms, meaning that even in the unlikely event of a data breach, your password cannot be read or reversed. Whilst we take all reasonable steps to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee the absolute security of your data during transmission to our site, and any such transmission is at your own risk. Once we have received your information, we apply our security procedures and measures to prevent unauthorised access. In the event of a personal data breach where the risk is high, we will notify affected individuals without undue delay.
Data (Minors)
Reign Of Blood is an 18+ service by choice. Whilst there is no legal requirement for us to restrict access to over-18s, we have chosen to do so. By creating an account, you confirm that you are aged 18 or over. We do not knowingly collect personal data from anyone under the age of 18. We do not knowingly process such data, nor do we direct any of our content or services towards children. Where we learn or have reasonable grounds to suspect that an account holder is under 18, we will take prompt action to suspend the account immediately to prevent further data processing, delete all personal data associated with the account and close the account permanently.
For parents and guardians: If you believe your child has created an account on Reign Of Blood or that we may hold personal data relating to a minor, please contact us immediately using the details provided at the end of this policy. Upon verification, we will delete all data relating to the minor and close the account.
Disclosure Of Your Information
We do not sell, rent, or trade your personal data to third parties for marketing purposes. However, we may disclose your personal data in the following limited circumstances. Legal obligations and enforcement: Where we are required to disclose your data to comply with a legal obligation, court order, or regulatory requirement, or where reasonably necessary to enforce our Terms of Service or other agreements, or to protect the rights, property, or safety of Reign Of Blood, our users, or others. This includes exchanging information with law enforcement agencies, regulatory bodies, and other organisations for the purposes of fraud prevention and detection. Business transfers: In the event of a merger, acquisition, sale of assets, or transfer of the business (or negotiations thereof), your personal data may be disclosed to prospective buyers or successors. In such circumstances, we will take reasonable steps to ensure that the receiving party agrees to handle your data in accordance with this privacy policy. Service providers: We may share limited personal data with third-party service providers who perform functions on our behalf, such as hosting, payment processing, or email delivery. These providers act as data processors under agreements that require them to process your data only on our instructions and in compliance with UK GDPR.
Third Party Adverts, Services & Cookies
Reign Of Blood sets a strictly necessary session cookie on your browser for the sole purpose of keeping you logged in whilst using the site. This cookie is essential for the functioning of the service and does not track your activity across other websites. Non-VIP players may be shown advertisements provided by third-party advertising networks, including Google AdSense. These third-party providers may set their own cookies on your device to serve advertisements based on your browsing history across the internet, including your visits to Reign Of Blood and other websites. These are known as third-party cookies, and they are not set or controlled by us. We may use third-party remarketing services, such as those provided by Google and Facebook (Meta), which allow advertisements for Reign Of Blood to be displayed to you on other websites after you have visited our site. To opt out of all third party ad targeting please visit these websites and services: https://www.aboutads.info/choices/, https://optout.networkadvertising.org, https://youradchoices.com or edit your Google ads settings.
External Links
Our website may contain links to external websites that are not operated or controlled by us. This includes, but is not limited to, links within advertisements, user-generated content, or partner services. We have no control over the content, privacy practices, or security of these external websites. This privacy policy applies only to data collected by Reign Of Blood and does not extend to any third-party site, even where accessed via a link on our website. We encourage you to review the privacy policy of any external website before providing any personal data. We accept no responsibility or liability for the privacy practices or content of external sites.
International Transfers
Some of the third-party services we use, including payment providers, advertising networks, and authentication services (such as Google and Meta), may process your personal data outside your country. In particular, your data may be transferred to and processed in the United Kingdom, United States or other countries where these providers operate. Where your personal data is transferred, we ensure that appropriate safeguards are in place to protect your data in accordance with UK GDPR.
Your Data Rights
You have the right to see what data of yours we hold, and also request for it to be removed. You can request removal of your data by contacting the email at the bottom of this privacy policy, or go to the "Data" section on the in-game account page. We aim to complete requests within a 30 day period. Your identity may have to be verified for us to complete either of these processes.
Under UK GDPR and the Data Protection Act 2018, you have a number of rights regarding your personal data. We extend these rights to all users, regardless of their location. You also have the right to withdraw consent at any time. You may exercise your rights by using the self-service options in the "Data" section of your in-game account page or by contacting us by email using the details at the end of this policy. We may need to verify your identity before fulfilling a request. We will respond to all valid requests within 30 days. Requests are free of charge. Please note that certain data may be exempt from erasure where we are required to retain it for legal obligations, such as financial records retained for HMRC compliance.
Data Retention
We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. The general principles governing our retention are as follows. Account data (username, sex, IP address, browser data, phone number) are retained for the duration of your account. If you request erasure of your data, we will remove this information, subject to any legal obligations requiring us to retain it. Financial and transaction records are retained for a minimum of six years following the transaction, in accordance with HMRC requirements, regardless of whether your account remains active.
Changes To This Policy
We may update this privacy policy from time to time to reflect changes in our practices, the Service, or legal requirements. Where we make material changes that affect how your personal data is processed, we will notify you by posting a prominent notice on our website and, where practicable, by email. We encourage you to review this policy periodically. Your continued use of the Service following the posting of changes constitutes your acceptance of those changes. This policy was last updated was February 9th, 2026.
Contact Us
Email us at support+privacy@reignofblood.net.